Qualtrics is a robust experience management platform designed for businesses to enhance their understanding of customer and employee experiences. It offers a suite of tools for surveys, feedback management, and analytics, enabling organizations to gather actionable insights from experience data. The platform emphasizes optimizing experiences across various dimensions, including customer, employee, product, and brand interactions.

With its specialized AI capabilities, Qualtrics helps businesses uncover insights from extensive data sets, prioritize impactful actions, and foster improvements in experience outcomes. The platform is organized into three powerful suites: Customer Experience, which focuses on enhancing interactions across all touchpoints; Employee Experience, aimed at boosting team engagement and decision-making; and Strategy & Research, which assists in product design and market growth.